How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 05:13
Processes
Product
Good marketing is doing this well.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Place
People
If you could instantly cancel one social norm, what would it be?
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
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Price
Perception
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
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